A website is the easiest way for a company to communicate with customers. A website can help you accomplish many different marketing strategies which in turn can help your business grow. A website can be set-up as an online shop so you can sell your goods without the middlemen. I think everyone understands the importance of digital in business which is why all of these statements are all pretty obvious. Which is why it’s surprising most organizations fail to utilise their website effectively. Sitecore can help businesses to stop making excuses for it and empower them and the marketing team to do their work more effectively.
Sitecore started off as a CMS, to simply manage website content. In recent years, as the digital world is playing a bigger focus within the business, Sitecore has also evolved to cater for this. One example of this is managing your email campaigns within Sitecore itself. A lot of businesses seem to have hundreds of different systems, one for CRM, one for time-sheets, one for emails, one for SEO etc.. Sitecore’s aim is to try and create a single place that can cater for all things digital. In today’s post, I’m going to cover some reasons how Sitecore can help your business accomplish this goal.
1. Sitecore comes with a lot. One question I get asked a lot, is Sitecore worth the price when we can use Umbraco? Umbraco is a great CMS and it does what it aims to do well. Umbraco, however, is just a CMS. Sitecore, on the other hand, is a complete digital business package. Sitecore comes with the WCM editor (web content manager), email (EXM), commerce connector, mobile, social media manager, print manager and can also help you manage other websites, not built-in Sitecore.
2. Sitecore is popular. Sitecore is the most popular ASP.NET CMS. It’s ranked the number one CMS in the Garner report and it has the most active development community on sites like Stackoverflow. I think one of the reasons for its popularity is because it comes with so much.
3. Sitecore is mature. Sitecore is over 10 years old. During that period Sitecore has been refined, tested, and enhanced. Over the years a number of CMS systems have come and gone and Sitecore’s still standing. Sitecore’s test of time proves why it’s a world-class web publishing system.
4. Flexible. SitecoreCMS is built on something called an ‘object’ model. Most CMS systems are built on a ‘template’ model which I think most people can understand pretty quickly. In a ‘template’ model, someone designs your website, CMS templates are built based on these designs, which eventually content editors can then add data into the template to create pages. In an ‘object’ model, the data and how the page will look are separate things. In Sitecore you define data-templates. Data templates define text, images etc.. but those templates aren’t coupled to how it will look. In Sitecore, you might have a website view for your data, you might use your data item in a marketing campaign, you might have a different view for your mobile site. This detachment does make Sitecore slightly harder to learn, but ultimately it gives businesses more power compared to some other CMS systems.
5. Safe and secure. Since Sitecore is such a popular CMS, it shouldn’t be a surprise that it’s a target for hackers. One of the benefits of using Sitecore is that the company is continually improving the platform and providing updates. Companies who decide to create their own in-house CMS system don’t get this benefit. If you built a bespoke platform, you have to do all the maintenance,, updates, security checks yourself.
6. Support. When you decide to power your website with Sitecore, you will also get access to their support portal. In the support portal, you can raise log tickets with Sitecore directly. If you’re having a problem with your website, it’s likely someone else has had a similar problem. Instead of having to re-invent the wheel and try to resolve the problem yourself, being able to ask someone can saves you hours/days/weeks’ worth of time.
7. WordPress keeps getting better. Sitecore spends a lot of time and effort hiring top-notch developers, so you can be certain that Sitecore is only going to get better as time goes on. All you need to do in the future is upgrade your website and you can take advantage of new features that would have taken you months’ worth of effort if you tried to build it in-house.
8. Analytics. In the battle to make money online, stats and analytics are the tools that will help you make more money. It’s all well and good getting a designer to come up with some amazing concept, but, in reality, they’re just guessing. To make real leaps and bounds in your conversion rates you need to test things out, measure if your test’s a success and then refine. Sitecore has a massive focus to enable you to do this. Sitecore is the only CMS to provide real-time stats, it allows you to create website personnas so you can personalise your website based on different types of customers, and it allows you to A/B test components. Sitecores focus onAnalytics is so strong, a whole book has been written about it! No other CMS systems come close to this level of marketing testing.
There are probably two types of people who will read this. Developers who are skeptical about using Sitecore CMS and marketers/business owners trying to figure out if Sitecore can help their businesses. I think for both groups the answer is Yes.
A lot of businesses have similar marketing goals and in this day and age there really isn’t a good justification to build everything in-house. There are so many good CMS systems out there, you’ll never be able to build something as good as Sitecore with your resources. Instead of trying to solve a problem that’s already been solved, it’s a better use of your time to work on your business’s specific needs.
For business owners, Sitecore can help you standardize your business. You can have one portal to manage everything, this can save you money in licensing multiple products.