If your website loads slowly then you will experience higher bounce rates, you'll get fewer return visitors, customers will complain and you'll end up losing revenue and potentially damage your company's reputation beyond repair... so having a good optimization strategy and testing your website is performant before you launch should be at the top of your priority list.
Google now uses site speed as a rating factor in where your pages appear in its search results.
In one study, it is estimated one in four people will leave your site if its page takes longer than four seconds to load.
For these reasons, I would advise everyone planning a web project to schedule in a minimum of at least a week to think about performance, before they launch their new website. Having a good optimization plan should be a vital part of any new build and below lists the 10 most common errors that will cripple your pages load speed.
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Software Architect, Programmer and Technologist Jon Jones is founder and CEO of London-based tech firm Digital Prompt. He has been working in the field for nearly a decade, specializing in new technologies and technical solution research in the web business. A passionate blogger by heart , speaker & consultant from England.. always on the hunt for the next challenge