I regularly work with different CMS systems and the question I am always asked by clients is... which CMS is the best one? If you go by the industry recommendations (Gartner magic quadrant) in 2017 Sitecore is number 1. A simple comparison on websites like StackOverflow, will show that Sitecore has more interest than any other CMS, so what makes Sitecore so different from other platforms?
Sitecore's path is definitely slightly different than it's competitors. Sitecore has a big focus towards Marketers. The terminology it uses is aimed towards people who work in the marketing department, one example of this is in the forms plug-in. In Umbraco, or EpiServer, the add-on to deal with web forms, are both called the 'Forms' plugin... original I know. In Sitecore terminology, the same plug-in is called web forms for marketers. Even though the name has only a slight difference, it highlights the focus Sitecore puts on creating a platform that works for the marketing department compared to its competitors. In Sitecore 8 the biggest chance was in analytics. Sitecore is the industry leader in terms of catering
In Sitecore 8 the biggest change was in analytics and the experienced editor. Marketers can write their content in Sitecore and then use that content on their website, in marketing campaigns, emails. If people click to respond to the proposal, the analytics are all stored in one central place, in real-time. In this vein, marketers can put more intelligence on their website to help drive sales and improve conversations.
In today’s article, I have compiled a few reasons why you should consider using Sitecore, the areas in which Sitecore can help you expand your business and the ever important question... who is using Sitecore.
Software Architect, Programmer and Technologist Jon Jones is founder and CEO of London-based tech firm Digital Prompt. He has been working in the field for nearly a decade, specializing in new technologies and technical solution research in the web business. A passionate blogger by heart , speaker & consultant from England.. always on the hunt for the next challenge