You might not have come across the term 'trust signal' before but you will have seen it used countless times on most major e-commerce websites. A trust signal is an area or feature on your website that helps builds trust with your website visitors. If people visiting your website don't trust your brand, your product, or have concerns about what you will do with their personal data, then they won't buy anything from you.
There are many different types of trust signals you can integrate within your website. Different trust signals can be leveraged to help encourage your website visitors to interact with your business, or make a transaction. A lot of research has been made into which trust signals are more likely to help convert. Implementing the correct trust signals into your sales funnel can instantly double conversion rates. In Building Trust on Ecommerce Home Pages, 70% of website users won't follow through with an online purchase if they don't trust the source, so using the right trust signal is key to good conversations, so it's easy to see where these stats come from. Digital trust has become an important topic for any successful web platform and it shouldn't be ignored. When someone visits your website, a strong virtual handshake is the best way to encourage someone to make a transaction with you.
In today's guide, I'm going to cover some of the most proven trust signals to help enable site conversions and revenue growth.
Software Architect, Programmer and Technologist Jon Jones is founder and CEO of London-based tech firm Digital Prompt. He has been working in the field for nearly a decade, specializing in new technologies and technical solution research in the web business. A passionate blogger by heart , speaker & consultant from England.. always on the hunt for the next challenge