How To Use Trust Signals With Your Episerver Commerce Website To Double Conversations
You might not have come across the term 'trust signal' before but you will have seen it used countless times on most major e-commerce websites. A trust signal is an area or feature on your website that helps builds trust with your website visitors. If people visiting your website don't trust your brand, your product, or have concerns about what you will do with their personal data, then they won't buy anything from you. There are many different types of trust signals you can integrate within your website. Different trust signals can be leveraged to help encourage your website visitors to interact with your business, or make a transaction. A lot of research has been made into which trust signals are more likely to help convert. Implementing the correct trust signals into your sales funnel can instantly double conversion rates. In Building Trust on Ecommerce Home Pages, 70% of website users won't follow through with an online purchase if they don't trust the source, so using the right trust signal is key to good conversations, so it's easy to see where these stats come from. Digital trust has become an important topic for any successful web platform and it shouldn't be ignored. When someone visits your website, a strong virtual handshake is the best way to encourage someone to make a transaction with you. In today's guide, I'm going to cover some of the most proven trust signals to help enable site conversions and revenue growth.
The 5 Most Effective Trust Signals
ReviewsBeing able to find unbiased fellow consumer reviews is an extremely powerful influencing factor to help consumers decide to purchase one of your products. I would be extremely surprised if anyone reading this article hasn't used reviews to base their decisions about downloading or purchasing something. Common examples of reviews include:
- IMDB's reviews when deciding which box-set they should start on next
- Amazons reviews to help you decide which book or electronic goods to buy
- TripAdvisors database to decide, what tourist attractions or hotels you want to stay in
Demonstrate Social ProofSocial proof is another powerful way to build trust with your customer base. In Consumer Trust in Online, Social and Mobile advertising grows, Jacob Neilson found 92% of consumers trust recommendations from friends and family above any other type of advertising. Using social proof will allow you to build trust with your visitors. If you can prove that other people visit your website and think it's cool you are a lot more likely to build trust with them. Research has shown that social profiles work well when it's positioned on every page of your website, either in the header or footer. Having your social proof in the same spot makes it super simple for the user to engage with your brand and builds trust with your customers. In your Episerver website, add some social icons to help build trust.
Contact InformationHaving reviews and social proof is a great way to build trust with your visitors, but nothing builds trust quicker than a customer being able to call you up and talk to you directly. A recent client of mine understood this principle so well that the sales funnel on their website was solely built to get people interested in their products to phone up and speak to one of their phone operators. The company in question knew that the best way for them to build relationships was through communication. For their trust symbol, they had the operators name and photo that they would speak to for each product, along with their telephone number. The call to action for a customer to phone up an operator was constantly visible on the website, no matter where on the site a visitor happened to be. Contact information should be available from every page, either against a product, in the header or the footer. Contact information you should include on your site, include:
- Email address
- Phone number
- Reveal Your Geographic Location/li>
- Opening hours
- Show Your Face, or your teams